Routine. Natural Deodorant

From: $21.99

(4 customer reviews)

Hello, we are Neige & Pippa, DEODORANT REVOLUTIONISTS and founders of Routine Cream.

Former smelly sisters who needed an antidote to our own unfortunate natural musk. Searching for an EFFECTIVE deodorant, especially one that was CLEAN AND STYLISH was an unsavory lifelong challenge. Being stinky but smart, naturally, we created some. It’s because we feel lymph nodes, the planet and its inhabitants (YOU) are important business, that we decided to share our creation with ALL people. We believe armpits are lovely and deserve the best, just like every other inch of our flesh covered selves.

Ethically crafted with the health of the planet and its roommates as priority, routine was created at the base of the Rocky Mountains in beautiful Calgary, Canada. Routine contains only clean, wholesome ingredients.

We’ve got you covered with a deodorant for every body type and scent preference- 13 scents and 5 formulas including vegan, sensitive skin (baking soda free), and activated charcoal.

Single or double order routine cream ships directly to you from Canada in 5-7 days for the flat rate of $11.99 

ORDER 3 OR MORE FOR FREE SHIPPING TO USA 🙂 (free-shipping option appears at checkout)

  Product Quantity
SUPERSTAR - Routine Cream
SUPERSTAR - activated charcoal, magnesium, prebiotics


Like a Boss


The Curator (baking soda free)


Sexy Sadie (vegan)


Sweet Jane


Maggie's Citrus Farm


Blackberry Betty


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Sold By: Routine - Natural Deodorant



How to apply

routine is applied with your clean fingers (or a tiny, clean spoon if you’d prefer). This alternative application method eliminates the possibility for the bacteria from your armpits to contaminate the product (as opposed to the conventional stick method) in turn, making it effective to the very bottom of the jar. Hooray!

How much to use

With routine, less is more. We suggest trying a pea sized amount as this is adequate for the majority of people. Try this amount and increase or decrease as you need 🙂

How long does a jar last?

A full size jar lasts 3-6 months. Shelf life is 12 months once opened.

Best for supa stinky folks

Choose Like a Boss or SUPERSTAR – our newest formula which combines dietary magnesium, activated charcoal, prebiotics, and a touch of baking soda (a dose so low it dose not cause irritation in sensitive skin types).

Best for sensitive skin

Any of our baking soda free scents! Of course, we have to give our good pal baking soda credit. It is an amazing natural product, deodorizer and the star of our original wellloved formulas (which will always be available). The thing is, baking soda is alkaline and for some people, at certain times, it can throw off their pH balance, in turn causing skin sensitives. This is why, for our friends with sensitive skin, we have created The Curator, in which baking soda is replaced with dietary magnesium – a mineral that if you’re not getting enough of, can cause your sweat to smell worse! As it happens, topically, magnesium works like a charm and makes our new formula just as effective as the original routine. Another benefit of magnesium: it aids in relaxing the armpits, which in turn, fends off those woeful stress sweats! SUPERSTAR is also for sensitive skin with only a touch of baking soda for added deodorizing- just enough to keep most sensitive skinned people from getting irritation.​ It contains activated charcoal to detoxify and neutralize pH, magnesium to reduce stress sweats, and prebiotics to keep your skin healthy. Magnesium is a frontrunner in the health and wellness world and we’re excited to help you get your daily dose!

I’m pregnant and breast feeding – can I use routine?

Blackberry Betty, Sweet Jane and Bonnie n Clyde (unscented) were formulated for pregnant and breastfeeding women, as they contain no essential oils. They are instead scented with natural and organic (and even edible!) flavour oils. While we believe our other scents are safe as all ingredients are researched, properly diluted and not in a therapeutic dose range, we recommend pregnant and breastfeeding women contact their primary care provider before using any herb or essential oil.

All routine ingredients are as clean as it gets. If we wouldn’t put it on our kids, you won’t find it in routine!

All products are gluten free

Click on products above to see ingredients and scent descriptions

4 reviews for Routine. Natural Deodorant

  1. Dan (verified owner)

    As a man, I found the scent to be too strong, and the activated charcoal in Superstar comes with a warning that it may discolor light-colored clothing — something I don’t want to worry about. The deodorant works well, though.

  2. Lauren

    This is the best deodorant I have ever used. I have tried both the curator and the super and both smell amazing and keep you smelling amazing. It is TOUGH to fine a deodorant that is made with ingredients that I feel good about putting on my body and that ACTUALLY WORKS. I have tried some other natural deodorants that work OK but this one is AWESOME. Try it and you will be hooked!

  3. susan Felz (verified owner)

    I absolutely love this deodorant. I tried several samples and chose the one with charcoal because I wear black frequently. It works better than the ‘clinical’ deodorants you buy over the counter. I’m giving four different scents away as gifts. BEST DEODORANT EVER!

  4. Grace Young

    I love the curator! I have super sensitive skin so the baking soda free is a great option for me. It smells so good and has exceeded my expectations. Definitely recommend.

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